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Research Project: The Diffusion And Effectiveness of Cancer Early Detection Campaigns on Twitter
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2015

van den Broek, T.A. and Need, A. and Ehrenhard, M.I. and Priante, A and Hiemstra, D. (2015) The Influence of Prosocial Norms and Online Network Structure on Prosocial Behavior: An Analysis of Movember’s Twitter Campaign in 24 Countries. In: Proceedings of Social Media, Activism, and Organisations, #SMAO15, 06 Nov 2015, London, UK. Goldsmiths, University of London. ISBN not assigned